About Us

Powering San Diego With Honest Electrical and Solar Solutions Since 2009

Founded with A Simple Belief

Target Electric & Solar was founded in 2009 with a simple belief: people deserve electrical work they can trust. As a family-owned electrical and solar company serving San Diego, we have spent 15+ years helping homeowners and businesses feel safer, more efficient, and more confident in their power systems. From traditional electrical repairs to advanced solar installation services, our work has always been about more than wires, panels, and equipment. It is about helping our neighbors power their lives with honesty, care, and long-lasting value.

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A Family-Owned Company Built on Trust

Target Electric & Solar began in the heart of San Diego as a local electrical shop with a clear purpose. We saw too many people frustrated by rushed work, unclear pricing, poor communication, and contractors who treated important electrical projects like quick transactions.

We built this company to be different.

Our foundation is rooted in honesty, safety, reliability, and respect. Those values guide every service call, every panel upgrade, every commercial wiring project, and every solar installation we complete.

Even as we have grown, we have stayed true to that original mindset. Customers deserve to feel informed, never pressured. They deserve clean, careful work and clear communication from start to finish.

At Target Electric & Solar, we don’t just power properties. We help people feel confident in the systems they depend on every day.

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Why Our

Electrical and Solar Work Stands Out

Every property has its own challenges. A residential home, a rural property, and a commercial building all require different approaches.

We take the time to understand those differences.

San Diego’s climate, strong sunlight, and rising energy costs make solar a powerful option, but not every system is ready for it right away. Some homes need panel upgrades. Some businesses need infrastructure improvements first.

We are honest about that.

If something needs to be addressed before moving forward, we explain it clearly. If solar is a good fit, we design it properly. If a repair is all you need, we focus on that.

Our goal is not to sell services. It is to deliver the right solution.

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From Local Electrical Work to Full-Service Energy Solutions

When we started in 2009, our focus was high-quality electrical work. As energy needs evolved, so did we. Homeowners wanted to reduce utility costs. Businesses needed stronger, more reliable infrastructure. Solar became a major opportunity, but only when supported by a safe electrical foundation.

Solar Panels
Today, Target Electric & Solar delivers a complete approach. We combine traditional electrical expertise with advanced solar installation services to create systems that actually work together.

We do not just install equipment. We evaluate your entire electrical system, from panel capacity to wiring to long-term energy usage. That allows us to design solutions that are safer, more efficient, and built to last.

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Reasons why

People Choose Us

See why people choose us to help them out!

Licensed Electricians With a Neighbor-First Mindset

Our team is made up of licensed residential and commercial electricians who take pride in both technical skill and customer care.

We hire people who value safety, precision, and communication. Just as important, we look for professionals who treat customers like neighbors.

Electrical work can feel overwhelming. Most people do not know what is happening behind their walls or inside their panel. We make sure you understand what we are doing and why it matters.

Every project is handled with professionalism, respect for your space, and attention to detail.

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Serving Homes and Businesses for Over 15 Years

Since 2009, we have worked with homeowners and businesses throughout San Diego. Our clients range from families looking to lower energy costs to commercial operations that depend on reliable electrical systems every day.

Much of our growth has come from repeat customers and referrals. That kind of trust is earned over time, and we take it seriously.

We show up, do the job right, and stand behind our work.

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Our Promise: Safe Work, Reliable Results, and Clear Communication

Our promise is simple. We deliver safe, reliable electrical and solar solutions with clear communication at every step.

From the first call to the final walk-through, you will know what to expect. If challenges come up, we address them directly and professionally.

We believe no customer should ever feel left in the dark, either literally or figuratively.

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Frequently Asked Questions


We provide residential and commercial electrical services, solar installation services, panel work, wiring, troubleshooting, and full system upgrades.

We have been serving customers since 2009, bringing more than 15 years of hands-on experience to every project.

Yes. We combine electrical expertise with solar solutions to ensure your system is safe, efficient, and fully integrated.

Yes. We evaluate your electrical system, energy usage, and property conditions before making a recommendation.

Yes. We support businesses with electrical infrastructure, wiring, upgrades, and solar solutions.

We take a whole-system approach, focusing on how your electrical and solar components work together for long-term performance.

Reach out for a consultation. We will assess your needs and walk you through your available options.

Our reputation is built on honesty, licensed expertise, consistent results, and long-term customer relationships.

Take the First Step Toward Smarter, Safer Energy

Choosing the right electrical and solar company matters. You need a team that understands both the technical details and the real-life impact of the work being done. At Target Electric & Solar, we bring over 15 years of experience, a family-owned approach, and a commitment to doing things the right way. Whether you are planning a solar installation, EV charger installation or need reliable electrical service, we are here to help you move forward with clarity and confidence. Reach out today and experience the difference of working with a team that truly puts your needs first.

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